Advice for the small business owner–words to live by

Everyone needs a credo.  Otherwise known as a belief, a philosophy.  The phrase that pays. Words to live by.

I’ll share my credo with you.  If you’re a business owner, read on, because you’ll need one.

You might want to get a piece of paper and a pen ready, because you’ll want to write it down and tape it up on your bathroom mirror, where you’ll see it everyday.  Or just copy and paste it from here and print it out, decorate it if you like. Ready?

Here it is.

“Something is going to go wrong today”

Simple, right?   I know, but that’s the beauty of it.  If something does go wrong, you’ll be proven right!

And if it doesn’t, it’s a lucky day, and you might want to go buy a lottery ticket.  Either way, you’ll BE PREPARED.

Seems funny, but if you think about how many people you come into contact with on a daily basis, how many decisions you have to make–both easy and tough–and how many people are affected by what you do, this credo makes more sense.  Because as a business owner, our decisions matter to many people, not just ourselves.  And if you’re prepared for the less-successful outcome, if you’re ready for things to zig when you’re planning for a zag, or if you ask yourself, “What would the Magic 8-ball say?”, you will have a better chance of being prepared for whatever curveball gets pitched at you.

Read this blog on Salontoday.com

Some things you shouldn’t buy on sale…

Have you ever noticed that some things are just not worth saving money on?  It’s true, you get what you pay for–most of the time.  What are the things of which I speak?  Sushi, Plastic Surgery, and your hair!

Eat one piece of nasty fish and you’ll never set foot in a Japanese restaurant again.  So skip the Starbucks for a week if you have to–just get top quality fish.

Of course, you know what bad plastic surgery looks like–turn on the television and you’ll see plenty.  You’re going to look at the results for a lifetime, so don’t go all Groupon on your brow lift.  There’s no budget Botox.

Which brings me to hair.  Of course, I live in the hair world, and I can feel when one side of my own haircut is a sixteenth of an inch longer.  I can even feel when my client’s hair is unbalanced.  In fact,  I can spot a crooked cut from across the room.  I’m sure there are people out there who really aren’t aware, and maybe even don’t care if their haircut isn’t perfect.  Not many of them are sitting in my salon chair.  But many people do, and there’s just no substitute for education and experience, and that’s what you pay for with quality work.  Having a lot of regular and ongoing education sharpens a hairdresser’s skills, and allows them to bring new tricks to the chair.  Experience gives them the chance to try different things and decide what works, what they can do to modify it, and what doesn’t work.

Now get me started on haircolor!  First, let me say that I’m a licensed professional with 30 years experience.  Back in the day, I spent a year in beauty school to learn haircolor, got out of school and realized I didn’t learn much, and spent another few years assisting people who knew more than I did and learned some basics.  Haircolor is a long road to hue.  Yes, hue–as in multiple color hues!  Ok, all of that experience, and I wouldn’t dream of attempting to highlight my own hair with my professional techniques, much less those ‘Streaks in a box’ that they sell at the drugstore.  Yes, but top quality haircolor services are pricey, right?  That’s why at my salons, Atelier, we have a range of prices so anyone can get a quality service.  Our lowest price level artist still has gone through an extremely comprehensive and advanced one year training with me as well as some of my top artists who so generously mentor and teach beauty school graduates who are accepted into our training program.

That’s a real bargain!

How to negotiate with your curly hair

As a lifelong sufferer of the curly hair affliction, I understand where you’re coming from. I’ve been where you are. And it was a dark place. But I have answers, solutions, and a guiding light to help you see your curls as beautiful.

First, curly hair is different from straight. There are hard and fast rules.
Some are just my opinion, some have been passed down from generation to generation. So here’s the first one: never brush curly hair. This is true. Unless, of course, you love that big, bushy, frizzy, ‘Roseanne Roseannadanna’ look. The only time you should EVER brush curly hair is before you wash it. And be sure to use a brush with rounded tips, and get those right on the scalp. We curly folks don’t get much scalp stimulation, so we need to brush down on it to loosen the old skin and bring blood up to the surface of the scalp, which feeds the follicles to continue to grow a healthy crop of curls.

Once in the shower, wash and condition with products designed for curly hair, like AVEDA’s Be Curly line, or their Dry Remedy line, both of which provide lots of moisture to our drier-than-average hair. Use a wide tooth comb to get the tangles out during the conditioning.

Leave the conditioner in for a minute or two, or even five, if you feel the need.  Then rinse for a minute.  Now here’s where this gets interesting.  Keep some light gel and leave-in conditioner on the floor of your shower or on the ledge of your tub, where you can reach it easily.  I use the Aveda Curl-prep and Aveda Confixor.  Bend from the waist, flipping your hair upside down.  Use two or three pumps of the Curl-prep, and add a quarter-size puddle of the Confixor, mix in your hand.  Now, apply from ends to roots.  Yes, that is backwards from what you usually do, but you want most of the goodies on the ends.  Now squish it through, closing your fists on the curls, and squeeze out the excess.  Wrap your hair in a towel and exit the shower.  Let some of the water absorb into the towel.  When you’re ready to dry your hair, unwrap the towel and get your blowdryer and diffuser attachment on and ready, and start from the back and work your way to the top.  Again, flipping your hair over is a good way to access the top.  You’ll need some practice to find the way that works best for you, but this technique will keep your curls from frizzing and they will also stay intact and spiral beautifully.

Most of us curly folks already know that natural curls are not too consistent.  Some go north, some go west.  So if you want to change direction of some of your wayward ringlets, wrap it around your finger the way you want it to go, and aim the diffuser at it on a high heat, low air velocity setting for a few seconds, then take away the dryer and let it cool down on your finger.  Unwrap and there you have it!  A bouncing and behaving curl.

Curly hair doesn’t like mornings.  It tends to be quite tangly and while you slept, it got involved with your pillowcase’s cotton threads and turned into a cotton ball.  Here are some tips to avoid this phenomenon: Prior to hitting the hay (sorry, that’s an unfortunate pun in a curly hair article), gently pull your hair into a loose ponytail on top of your head.  Even if your hair is bob-length, the longest parts will reach into the soft elastic, and you’ll avoid most of that pillowcase involvement.  Then in the morning, just mist your hair with a curl activator spray, like the Aveda Damage Control or add some of the Curl-prep to a spray bottle of water and use that.

Washing every other day is a good idea, since the negotiation process tends to be a bit lengthy.  It’s funny how people associate curls with ‘wash and wear’ hair.  There is nothing easy about my hair, I need four products and fifteen minutes to wrangle it down to a dull roar instead of the lion’s mane it wants to be.

I hope this gives you some illumination on how to deal with your own curls.  Email me if you have any other questions, I’m happy to help!

karie@kariebennett.com

Are Deal-of-the-Day coupons harming small businesses?

They are probably flooding your emailbox right now.  Those great deals that you can only buy for the next 2 days, the ones that need a group of people to buy before you can buy yours, yes, those deals.  I have about 7 of those on my bulletin board right now.  Everything from wine tasting to glass blowing lessons to cupcakes and shoes, I’m a fan.  When I use these coupons, I have mixed feelings.  Sometimes I have a great experience, when the business has anticipated the response and has enough staff on hand to handle the influx of new business, which is what they were hoping for.  The food or services or items purchased make me happy, give me the feeling that I got a good deal, and I’m glad I was coaxed into patronizing a business that I may otherwise have not visited.  And I’m planning on visiting again.  This is the best outcome to come from a deal-of-the-day coupon.

But then there are the other experiences I’ve had from these coupons.  I’ve used the coupon at a business that is ill-equipped to handle the flood of new customers coming in the door, paper coupons in hand or flashing their smartphone screens.  I’ve recently endured a 40-minute wait for a greasy omelet while 4 young staffers moved as if through water to handle the cooking and serving duties at a small family-owned cafe’.  I’ll never return to that cafe’, no matter what the discounted cost was. The “we’re happy to have your business” attitude never materialized and I was left with a negative impression.

I’ve also used a coupon at a business where the services were great, but the deal was so complicated that I didn’t realize it was only good for one person, not two.  The transaction and subsequent customer service over this didn’t generate any goodwill with me.  So when did we as a society trade quality food and service for low price?  My husband and I have decided we’d rather pay full price for good food and great service and unless we already know the business, won’t be purchasing these coupons anymore.

For the businesses that are using these coupon deals to bring new customers in the door, I just want to say that as a business owner myself, the only thing worse than no customers is too many customers when you’re not ready for them.

These coupon deals can create a stampede, and while it sounds great to get 1000 people eating in your cafe’ or shopping in your store, be ready.  Be impressive, be impeccable, be delicious, be gracious.  Because the point of the deal coupon isn’t just getting the new customer in the door once, it’s getting them to want to return and hopefully, tell their friends.

Press release from Aveda Corporate for Atelier’s NAHA 2011 Salon MBA win

FOR IMMEDIATE RELEASE Contact: Tina Tuohy, Aveda Global Communications                                                                                                                          (o) 763-951-4209 (c) 651-210-5337

ttuohy@aveda.com

THE BEST HAIR DAY EVER: AVEDA ARTISTS WIN

TOP HONORS AT NORTH AMERICAN HAIRSTYLING AWARDS

Three Aveda Artists Earn Awards at the Most Celebrated Competition in North America

MINNEAPOLIS, MN (August 1, 2011) — Aveda, leader in botanical beauty, proudly congratulates Karie Bennett, Clarissa Luna and the Jackson Ruiz Salon Team, all winners at the Professional Beauty Association’s 2011 North American Hairstyling Awards (NAHA).  Aveda swept the Salon MBA category and placed 11 finalists in the 2011 competition.  Aveda celebrates the commitment and creative spirit of all NAHA finalists, and congratulates winning talent from its network:

“Aveda is so proud of all nominees, it’s absolutely thrilling to witness the passion of the artists and extraordinary work they put forth for the NAHA competition,” says Sue Trondson, vice president salon sales for Aveda.  “Their professional dedication and artistic vision continually enrich the craft of hairdressing; we are honored to share in their journey.”

NAHA awards are given in 13 distinct categories and salute technical excellence and artistic expression in hairdressing, as well as salon design aesthetic and beauty business acumen.  Winners were announced at a gala on July 31 at Mandalay Bay Resort & Casino in Las Vegas.

More information about 2011 nominations can be found on the NAHA website.  Finalist work is available for download at www.probeauty.org/naha/press.

About Aveda

Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 30 countries, as well as at www.aveda.com.

For more information on the North American Hairstyling Awards or the Professional Beauty Association, please visit:  http://www.probeauty.org/naha/.

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Blending your social network with your business network

FacedIn? LinkedBook? Our online networking is becoming so blended these days that it’s hard to know where one of your networks end and another begins. Increasingly, your business contacts want to know more about you and how you spend your time away from work, and your friends are interested in what you’re doing at work. Should you draw a line? When is it okay to let both worlds collide?

For small business owners who work in their stores or offices on a daily basis, connecting with employees and customers is a natural transition. When you spend a lot of time with people, you gradually develop a relationship, which can also lead into staying in touch online. Pretty soon, a Facebook ‘friend request’ is exchanged, and now your personal Facebook page has a new viewer. If they didn’t already know about your love of monster trucks and your collection of teacup Chihuahuas, they do now. That last status update, the one at two o’clock in the morning, recounting your overconsumption of a certain beverage–how does that change their perception of you and your business? Conversely, your star employee, who you are considering for promotion, and is now connected to you on Facebook, updates her status in the middle of the workday. Now, how does that make you feel about her work ethic? Sometimes a little knowledge truly can be a dangerous thing.

The flip side of this is LinkedIn, which is a professional networking site, connecting you to other individuals who are either in the same industry, are looking for a job in your industry, or just got out of your industry and want to stay in touch. There are no photo albums, and status updates consist of just a one-line description on what you’re working on now. LinkedIn takes itself much more seriously, so you can be sure that it’s a serious way to connect with like-minded sort. Think of it as an online resume, since you can list your entire employment history.
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Privacy settings only take you so far. If you’re willing and able to root around in the privacy sections of social network sites to change your personal information to become invisible, people may wonder about what you’re hiding. It’s not a win-win situation.

The more important consideration is, what do you want your social network pages to say about you? And to whom are you directing the information? If you want to let the world know that you love to party, just remember, what goes on the web, stays on the web…forever. That means, not only will future employers find it, your future kids will, too. Yikes.

It’s more difficult to play fast and loose with LinkedIn. There isn’t a lot of room to get into your personal life. Which is just as well, as many prospective employers browse that site, and might not be amused by stories of your progress in Pole Dancing class.

This writer has questions.

Do you have answers?

EMPLOYERS: How do you feel about being Facebook friends with your customers, or your employees? When does it work best, and when doesn’t it work well? Have you had any situations when you regretted mixing business with your personal online life?

EMPLOYEES: What do you think of being FB friends with your boss? Do you find yourself censoring your postings, or blocking certain people from seeing your wall? Why?

And, for everyone: What is the image your Facebook profile portrays of you, and is it accurate?

Post your comments below, and let’s see what we come up with.

Spotlight on Small Business in San Jose: Atelier Salons at Santana Row

Opening my own salon was the furthest thing from my mind the day I entered beauty school. I just wanted to do hair.

That was 29 years ago, and things have changed in a big way.

Over the course of my career, I’ve experienced many facets of my industry; working “behind the chair” on clients (I still do), to hair for photo shoots and television, working backstage at concerts and fashion shows, and more recently, creating a big blue Mohawk hairpiece for Sharkie, the mascot of the San Jose Sharks.

I started to train hairstylists who had just graduated from beauty school, and began to understand the importance of sharing my knowledge. I also saw how I could grow a salon team.

When the opportunity came up for my company, Atelier, to open at Santana Row, I figured it would be a logical next step from the small salon I had already opened in Los Altos. It was a leap of faith.

There was a lot of buzz about Santana Row as it was being built, and as a prospective merchant, I had seen the scale model of the property. I saw the potential in the organized street plan, the merchant mix, and the main tree-lined boulevard, where our store was going to be. I couldn’t imagine a more beautiful place to work and grow my company.

Atelier, an Aveda lifestyle salonspa, opened on Black Friday, 2002, at San Jose’s Santana Row. I put in 80-hour weeks doing hair and makeup, working the front desk, and training new stylists and receptionists. My husband, who had a full-time job, came in on Sundays to help out. It was truly a mom-and-pop operation.
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In the eight years since then, Atelier has opened another storefront at Santana Row, and grown from 8 employees to 45. We use the highest quality Aveda products, are part of the Aveda network of top salons, and align ourselves with a mission of environmental responsibility, as well as offer health and wellness-based salon and spa services. We have been on the Top 200 salons in North America list 7 times, been awarded with industry accolades for excellence in both our service and retail areas, and are happily involved in local charity fashion shows and events.

What really strikes me as important today is the awesome responsibility that our small business has to our employees and their families. We’re supporting a community with our business, and that’s something I take to heart. We offer 401k and health insurance to our employees–benefits that are becoming increasingly uncommon to small business.

We have an amazing team of people who are dedicated to their craft, whether it’s spa or salon services, or the customer service in our Aveda store, which you enter through when you visit Atelier.

Sometimes a leap of faith works out.

What’s your silver lining? Weathering the economic storm

As any small business owner will agree, the changes that our economy has been through in the past few years have been challenging at best. Tightening our entrepreneurial belts has been an important focus of business life in order to weather the downturn. Some say things are turning around and we’re on our way back up. Did we learn anything from the experience? Was there a silver lining?

As a consumer, I can remember the day I noticed that big business had caught a whiff of my dissatisfaction. A year ago I needed to paint a couple of walls in my home. I had a color in mind, and went to my local home improvement store for paint samples. I waited for almost 30 minutes before the sole “paint technician” turned his attention on me to mix my can of paint. The line of customers at that paint counter was long, and studded with impatience, anger, and lots of sighs. People were walking out of the store, tired of waiting. It was obvious that stores with lagging sales were starting to cut back on staff; resulting in a drop in the level of customer service, resulting in unhappy customers who stopped shopping, which resulted in lagging sales…you get the drift.

Two weeks later, that Labor Day weekend, I went back to that same home improvement store to buy the paint. I dreaded the chore, but needed that color, that brand. I steeled myself for another frustrating, time-wasting experience. I was pleasantly surprised. It seemed as if the company had held an employee rally, and reminded the staff that they were in the customer service business. Not only were there additional “paint mixer-uppers”, there were home improvement “guides” to help me find what I needed and suggest items I didn’t know I needed but wound up purchasing. Instead of my having to track down an associate to help me choose the right paintbrush, a staffer found me, and offered suggestions. I went from seeking out someone specializing in one department to being a special person to the department. Not only did I purchase the paint I came for, but I also bought extra rollers, brushes, and masking tape. Was I resentful that I had spent more than I had planned? Actually, no, I felt that I had been assisted to do a better job in my do-it-yourself painting project, and that the store cared about me. That was a level of customer service that I hadn’t expected from a big, publicly held chain store. But I got it and I haven’t forgotten it, two years later.
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Their silver lining was more attentive service. The store had realized that without a major step-up in the way they treated their customers, they wouldn’t be able to weather the recession, much less thrive in it, and that having better staffing levels to help the customer identify their needs would help sales grow.

I have since noticed this trend continue to trickle down from the large businesses on down to the small ones. In my own salons, Atelier Salonspa and Atelier Studio, we have 5-star initiatives in place for our customers at every point of contact, and we keep coaching our employees on it. We don’t wait to hear of a problem that needs to be solved, we ask our customers how we’re doing whenever we can, to ensure that every one of them knows that they are special and important to us. These initiatives start with making our employees feel special and important through a benefits package that focuses on their health, their continuing education, and their future. We also celebrate customer feedback by sharing it with our team. Of course we love all the compliments, since they tell us we’re on the right track, but we also thank our customers for telling us where our opportunities for improvement are. And we make those improvements happen.

So, I would say yes, there was a silver lining to the economic downturn, to those business owners who kept their eyes and ears open and used the situation to get better at the service they provided, to do whatever it took to keep people employed, product on the shelf, and a storefront open for the community.

It looks like sunny days might be ahead of us.

Pink Hair Tape, by Karie Z. Bennett

(originally written for my Creative Nonfiction class at Stanford University’s Writer’s Studio course)

I walked down the asphalt street in front of my house, the sun a hot dot in the sky that warmed my back and threw a shadow that ran from my toes along the ground, away from me like a long dark clothespin topped with a fuzzy cotton ball.  Bouncing up and down on my bare feet made the mushroom float up and drift down like dandelion fluff.  I was unable to run from it.  I argued with it, told it to stop copying me, stop following me.  I hated looking at it.

Growing up in the humidity of Miami during the Brady Bunch-obsessed 70’s, I felt like a frizzy-headed freak.  I wasn’t alone; many of my friends had the same problem, and some wore a triangle-folded cloth bandanna over the frizzy evidence daily.  I imagine a psychologist, specializing in hair trauma, would have a line out the door and down the street today.  Having hair that was anything but “Marsha Brady”, long, straight, shiny, swingy, and blonde–was a curse that would land you at the bottom of the middle school social ladder.  It would certainly never land you a highly desired spot on the cheerleading squad, or get you elected class president.   And when a boy, whom I had a crush on, suggested that if I just cut off the dry, straw-like top part, the rest of my hair might look pretty, he crushed me as well.  I was convinced that this hair of mine was ruining my life.  It’s a wonder I didn’t just wear a hat every day till my high school graduation.  And it doesn’t take a genius to figure that I’d wind up a hairdresser after all the early practice I got trying to cure this hair curse, which I’ve since come to accept.

Of course, today we have smoothing shampoos, conditioners, gels, pomades, straightening creams and lotions, a whole industry devoted to making the merely wavy, cruelly curly or “fried & ‘fro-ish” hair manageable and bearable.  Back in 1976, our product choices were few: Hair So NewDippity-Doo, or Pink Hair Tape.

Hair So New was basically a spray-in detangler, which made combing through wet hair after shampooing easier.   The steps were easy to follow:  get out of the shower, towel-dry the hair, spray Hair So New throughout the wet lengths, comb through, and let dry.  Hair So New might have created a greasy look, and stayed wet for hours, but who cared?  IT CUT DOWN THE FRIZZ!  It didn’t do the trick for me. It had its uses for someone else though, as I found out quite by accident.

On the top of the Hair So New bottle was a little dime-sized plastic slug that was attached to the top of the pump, preventing the product from being sprayed prior to purchase.  One day, at the 5 and 10-cent store, I saw an older kid twist that slug and snap it off the Hair So New bottle.  He jammed the plastic slug into the coin slot on a 10-cent super ball machine, and it got stuck in there.  He turned the dispensing key around and around, and the balls just kept rolling out.  He had a brown paper shopping bag under the chute, and he just filled up the whole bag, emptying the machine’s glass jar.  No one in the store was paying much attention to him, but I watched the whole thing.  When he turned around and saw me looking, he invited me to pick out my favorite super ball from the bag of slippery, shiny orbs, to keep me from being a tattletale, I suspect.

The amorphously gelatinous Dippity-Doo gel, invented in 1965, had been around since I was just a few years old.  This translucent gel, in its original pink or extra-hold green formula, shimmering in its clear plastic cylindrical jar, studded with air-bubble diamonds, was the quintessential goop used to force hair into hundreds of shapes and styles.  Originally used to coat the hair of women my mother’s age before the hair was wound onto plastic rollers, then blasted with the dragon’s breath of the hooded hairdryer, Dippity-Doo dried to a hard, shiny finish, which would then need to be brushed out and muscled into a style that would hold for a whole week before washing and doing it all over again.  I only used it to tame my wayward and wiry strands into smoothly braided pigtails, to coax each plaited loop to arch and dive into the next, without the interruption of any dry sprouts of fluffy hair.  I preferred the pink color.  Boys didn’t use gel back then.  In the late 1970’s, the boys my age wore their hair long enough to cover their ears and their shirt collars, and they wore it as frizzy as they wanted.  Obviously the social hair rules weren’t the same between the genders.  Why a boy’s frizzy mop was more acceptable than a girl’s was a mystery to me.  But the captain of the football team had frizzy hair.  The homecoming princess did not.

Pink Hair Tape exists mainly in the memories of the baby boomer set and has attained urban legend status, as if it was never real.  ”Are you serious?” the youngsters say, “There really was such a thing?” as if to really mean, “Who the heck would buy that?”  But buy it we did.  Pink Hair Tape was a fun way to make hair “sit, stay, good hair”.  This paper-based tape was dispensed on a roll, just like Scotch tape, and was probably the precursor to the Post-it note adhesive.  It was just about that sticky.  The long sides of the tape were edged with a zigzag pattern, to make it easier to get your fingernail underneath to peel it off.  Using it was a ritual in itself.  The concept was to apply Dippity-Do to your bangs, comb them flat against your forehead, Pink-hair-tape-them down, sit under a bonnet-style hairdryer till the formerly unruly hair was dry; peel away the tape, and “Voila!” flat, obedient bangs.  I was also able to use Pink Hair Tape to create head-hugging, prom-night pin curls, perfectly swirled just in front of my red, dryer-burned ears.  The most extensive use of Pink Hair Tape for me was during the “wrapping” phase of my hair straightening attempts.

This was a complicated process, and I’d have to enlist the help of a steady-handed friend to use the clothes iron to smooth out my crinkly curls while I was bent over the ironing board, my shoulder-length hair laid across its length.  Many is the time I sported a nasty burn on my ear or neck from the hot iron, so when I say steady hands, I really mean it.  Once my hair was hot and straight, I’d start wrapping sections of hair around my head, usually counter-clockwise for some odd reason, using my head like a giant roller.  Once wrapped, I’d use the pink hair tape to secure it at all skin contact points, and use small, silver metal hair clips to keep the ends flat and in place.  This whole architectural triumph was then carefully swathed in a turban of toilet tissue, captured with more clips, and I would finally, gently lay my head on the pillow and try to sleep.   I even tried to sleep sitting up, the first few attempts. I wish I had a photo. Thinking back on the amount of time and effort expended, it’s a wonder I ever got a wink of sleep.  (I also had a thing I would do that involved winding my hair around empty orange juice cans, but I’ll leave that for another story.)  I went to a lot of effort to look like I did nothing at all.

The Olympic skater Dorothy Hamill sparked a style frenzy: a straight, shiny, swingy cap of hair that flew out from her head like an upside-down bell when she did the ice-skating spins.  I wanted that hair so bad, I begged my mother for a round brush and an orange MAX handheld hairdryer that I could dry my hair straight with.  I would roll sheet-like sections of my fluffy hair around a round, boar-bristle brush and follow the brush with the hot air stream from the handheld dryer as I dragged the brush through my shoulder-length hair.  The obstruction of the thick hair, combined with the large brush, sometimes blocked the air intake, making the dryer overheat.  Sometimes I just had to wait till the dryer had cooled down enough to turn back on, and other times I actually blew the electrical circuit.  (I learned where the electrical panel was at an early age and reset the breakers myself when this happened)  This of course took me almost 2 hours in the morning.  I jumped on my bike and rode to school, feeling my alter ego’s hair stream back from my head and softly tickle my back.  It swayed, it shone, and it was my glory, at least until Phys Ed, when the heat and humidity tracked me down and once again, a field of dead grass crowned my head.  I would refuse to go to any swim parties unless I could disappear into a bathroom with my MAX blow dryer and my round brush for an hour, or slap a bandanna over it.  I just couldn’t face anyone with that frizzy mess.

When I was 12, my mother took me to a real beauty salon, and a lady hairstylist cut my hair in a new style called The Shag.  Then, she showed me how to use heated rollers to get rounded, soft curls that lay in staggered layers from the top of my head to the top of my shoulders.  It was smooth, it looked pretty.  I felt pretty.

I begged my mother for a set of heated rollers.  It took 3 weeks of my allowance, but I finally had my very own plastic case of Clairol Hairsetters.  Getting ready for school would now only take 30 minutes of hair work instead of an hour of ironing and wrapping, and sleepless nights wrapped in toilet paper and pink hair tape.  I loved it, and started to experiment with putting the rollers in different directions, or mixing up the small and larger ones in different locations on the head.  The bangs could go straight down, or sweep over to one side, I could part my hair in the middle or on the side–I was having fun!  I was learning to control my hair, instead of it controlling me. Even when my clothespin shadow showed up, the mushroom was replaced by a cascade of ripples.

Right about that time, the Poodle Perm came into fashion.  And my straight-haired classmates flocked to salons to get their hair permanently and artificially curled.  The chemical that made this magical transformation smelled like rotten eggs. Why in the world these girls would wreck their pretty hair on purpose was a mystery to me, but you don’t argue with fashion.  Poufy, poodly, noodly, frizzy curls started to become the fashion at school.  AND I ALREADY HAD IT!!  Finally, what I had, someone else wanted.  I not only belonged, I led.  I helped girls at school understand how to work with their chemically induced curls, which were not so different from my natural ones.  So, under the sink went the hot rollers, the round brush, and the blow dryer.  Now I could get out of the shower, and let my curls dry on their own.  It was called “wash and wear”.  I had found acceptance and peace with my hair.  Thank goodness for trends, and the Great Curly Perm Fad of 1978.

It was another sunny day in Miami, back in 1979, when I was walking in front of my house.  High school graduation was just a few days away, and I would be moving to California a couple of days later.  I noticed my clothespin was once again attached to my toes, running on ahead in a long shadow on the ground.  At the top of it I saw a crowd of corkscrews.  My springy ringlets swung and bounced cheerily when I flung my head left and right.  “I like it!” I said to my clothespin twin, now my best friend.

I eventually got my hands in many of my friends’ hair–through high school and college, and I eventually decided to officially learn the trade of hairdressing.  Once I understood how to make changes to my hair in ways that I could control, the world opened up like a Christmas package.  I’ve had my hair fuchsia pink, purple, stop sign red, and platinum white.  I did what I could to get as far away as possible from my curly hair.  And what I found, ultimately, was that it was my authenticity.  It was truly who I was and who I am today.  Once in a while, I straighten it out just for fun, but I feel like someone else, and usually can’t wait to wash it and get my curls back.  It took a while, but acceptance is bliss.

How can gray hair be young, hip, and sexy?

I hear people talking about how women are forgoing haircolor to cover their gray in favor of letting their hair go au naturel.  I’ve seen some very unfortunate examples of this, brown hair with an inch or two of white roots.  Not a gentle transition.

The reasons for making such a decision range from cost, to time issues, to wanting to embrace their age.  Many more people hesitate for fear of looking older.  With the job market being so competitive right now, covering your gray could give you an edge when it comes to being hired.   For those who aren’t interested in job interviews, but just want to go down that road, it’s a hot button issue–given the double standard: Men are seen as distinguished; and women are thought of as unstylish or just plain old.  The Houston Chronicle quoted statistics of nearly 65 percent of the female population who use hair color (often starting at age 18) and 71 percent of women who color their hair do so in order to “look and feel more attractive.”  Can you really let your gray show and still look and feel young, hip, and even sexy?

As a haircolorist, my opinion is this: If you think you want to go gray, be sure you’re ready, and remember, you can cover it up again any time you want.  If you want to embrace your inner silver fox, ask your hairstylist to help with the transition. Having a plan in mind can make this project easier to go through.

This can be accomplished a few ways:

1. Wear a hat and grow hair out for 12 months, then cut your hair 6 inches long all over…(hair grows a half inch a month on the average) This one’s not very popular…

2. Have your colorist start highlighting your hair with your natural pigment color. This is the brown, black, red, or blonde that you might still have somewhere in there. I call this technique “gray reduction”. This will take up to 12 months for a hairstyle that is 6 inches long. Have it re-done every 3 months.

3. Have your haircolorist use a Deposit-Only haircolor product on your hair. I use only Aveda haircolor, which is a botanically-derived color line. It’s like a color-adding conditioning treatment, which we custom blend. It doesn’t have ammonia, won’t lighten the hair…only deposits color. The old school term for it was Demi-Permanent, or Semi-Permanent. It does a great job of blending the grey, and fades out over 4-6 weeks. Have it done every 6 weeks. You can keep using it until the old permanent color has grown out and gets cut off, then let the Deposit-Only color fade all the way out. By then you will have gotten used to how it looks.

Now that you are a bonafide silver fox, you can keep it shiny and silvery. Remember that white hair has air bubbles instead of pigment molecules, and it has a tendency to absorb pollutants that float around in the air, or come through in water, such as cigarette smoke, hard water minerals and chlorine. These can “yellow up” on white hair. Using Aveda’s Sun Care shampoo helps to remove chlorine or mineral deposits and having the hair treated with a violet-based Aveda Deposit-Only color treatment every 3 months will keep that beautiful hair turning heads for years to come. And THAT’S young, hip and sexy!